Professional & Continuing Studies

Social media student Tony Powell working on smartphone in front of window
Tony Powell completed the Fundamentals of Social Media Marketing Certificate and Advanced Social Media Marketing for Business Certificate programs in 2019.

Online fundamentals and advanced classes

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Heather Cox smiling in front of social media whiteboard
Learn more: Social Media Marketing student receives Delaware honors

Taught by distinguished social media marketing expert Nancy Dibert, our online social media marketing training courses provide broad and deep coverage of in-demand social media marketing skills, including social monitoring and listening, audience engagement, content curation, strategic planning, campaign execution,  paid placement, measuring results, ROI and much more.

Fundamentals of Social Media Marketing Certificate – LEARN MORE

This course is in the process of being converted to a self-paced online program. To be notified when it is open for registration, or for any other information, please submit the inquiry form.

This course introduces leveraging social media to build and extend brand awareness, increase visibility, engage current and potential customers, cultivate brand ambassadors, gain new customers, promote growth, and support organizational goals. Students will learn the fundamentals and best practices—monitoring and listening, audience engagement, content curation, campaign planning and execution, tools and resources, and measuring results—for using social media for marketing on current, new and emerging platforms.

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Learn more: Social Media Marketing student helps Caffé Gelato avoid layoffs

Advanced Social Media Marketing for Business Certificate – LEARN MORE

September 6-December 18, 2022
ONLINE

Students with fundamental to midlevel social media marketing skills are taught to effectively and successfully leverage the power of social media to support organizational goals. Participants master skills to drive engagement through targeted, innovative social media marketing campaigns, gaining firsthand experience with industry standard tools such as Sprout Social and Rival IQ. Class members learn methodologies for creating, executing and evaluating goal-oriented social media marketing strategies across multiple platforms.
$2,495 — Scholarships and various discounts available


Social media student Elaine Buonopane poses in front of industrial construction equipment

After completing the Advanced Social Media Marketing for Business Certificate program, M. Davis & Sons employee Elaine Buonopane significantly ramped up the industrial construction company’s social media presence and received a promotion. LEARN MORE


We also have a self-paced, online Foundations of Digital Marketing program that can be started anytime. LEARN MORE

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